Elmer (of Borden’s Milk) introduced

17mar11Elmer

“Borden introduces the iconic bull, Elmer, as the husband of their spokescow, Elsie. The pair spends their first few years of marriage appearing in print ads espousing the many virtues of Borden dairy products.”

Excerpt and image: http://elmers.com/about/deep-roots

Later, Elmer became the namesake of Elmer’s  Glue-all, made by Borden.

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