Image: detail of a Pepsi-Cola brochure from .

In 1939 Pepsi-Cola began using the “Twice as Much for a Nickel” slogan.*

“Walter S. Mack… used a court fight and an incessant radio jingle to transform the little-known Pepsi-Cola Co. into one of the nation’s two largest-selling soft-drink makers…

“Mack became Pepsi’s president in 1938, when the company was spun off from a New York candy maker, Loft’s Inc. At that time, Pepsi was selling a syrup developed by a North Carolina druggist at the turn of the century. But Pepsi made little headway against Coca-Cola until Mack took away Coke’s control of the name “cola” in a historic court battle.”

Excerpts from the 1990 obituary of Mack in the Los Angeles Times newspaper: .


An article about a Pepsi-Cola bottler promising to open in Santa Ana appeared in the Santa Ana Register newspaper on September 16, 1939.

* from . Click on the link to learn more about the company’s advertising strategy.

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