Image: Vivien Leigh and Russell Birdwell on the set of Gone with the Wind, 1939. Photographer not listed. From https://www.pinterest.fr/pin/663999538784696361/ .
“Russell Juarez Birdwell was born on October 17, 1903. He worked for Hearst newspapers in Los Angeles and New York, and covered Charles Lindbergh’s takeoff for Paris. He directed two silent movies in 1929 and a short in 1933. Subsequently he became the head of publicity for David O. Selznick. In February 1939 he opened his own office, Russell Birdwell and Associates, in Beverly Hills and New York, with occasional offices in London and Chicago. Among the many he publicized were actresses Carole Lombard, Marlene Dietrich, Janet Gaynor, Joan Blondell, and Jane Russell; companies Celotex and Associated Filmmakers; businessman Howard Hughes; King Carol II of Romania; and major films including Gone with the Wind and The Outlaw. In 1939 he published the autobiographical novel I Ring Doorbells.”
Excerpt from the finding aid for his archived papers: https://oac.cdlib.org/findaid/ark:/13030/tf138nb0g0/entire_text/
Read more about him in this short bio by Bobb Edwards: http://www.foundagrave.com/grave/russell-birdwell/ that includes, “Birdwell’s greatest success was his three-year promotional campaign for “Gone With the Wind” (1939), which pressured Clark Gable into accepting the role of Rhett Butler and included a nationwide search for an actress to play Scarlett O’Hara.”