Tag: marketing

Retail store interiors


The National Cash Register Company published a series of booklets for the trade that reprinted chapters from Better Retailing, a handbook on modern retailing.

This eight-page one from 1939 shows photos and tells shopkeepers how to increase sales by displaying the goods to their best advantage. Here are some examples of the advice:

“The first impression your store makes may determine whether or not they buy from you then or come back to buy at some other time.”

“Appearance of a store is much more important today than it was a few years ago. The majority of people like to trade in stores which are clean, convenient, comfortable and attractive.”

“‘Dealer Helps’ cover a great variety of things furnished by manufacturers to help sell goods: packages that open into counter displays; show cases designed for the manufacturers goods only; window displays; counter displays; booklets; and many others.”

Excerpts and images from Interior Displays and Store Fixtures, The National Cash Register Company.

Painless Parker

17feb18painless Required to only practice dentistry in California under one’s actual name, Edgar Rudolph Randolph Parker legally changed it to his nickname Painless Parker. He was controversial mainly for his advertising and his operation as a corporate dentist (multiple offices with his name but employing other dentists to do the work). His Los Angeles office opened in 1912 and was still there under his name in 1939.

Learn more at http://www.bbc.com/news/magazine-31704287 or download this 2015 article from the American Journal of Orthodontics and Dentofacial Orthopedics: go to http://www.ajodo.org/action/showMultipleAbstracts , then search for “Painless Parker” 2015 . Apparently it can’t be linked directly.