The National Cash Register Company published a series of booklets for the trade that reprinted chapters from Better Retailing, a handbook on modern retailing.
This eight-page one from 1939 shows photos and tells shopkeepers how to increase sales by displaying the goods to their best advantage. Here are some examples of the advice:
“The first impression your store makes may determine whether or not they buy from you then or come back to buy at some other time.”
“Appearance of a store is much more important today than it was a few years ago. The majority of people like to trade in stores which are clean, convenient, comfortable and attractive.”
“‘Dealer Helps’ cover a great variety of things furnished by manufacturers to help sell goods: packages that open into counter displays; show cases designed for the manufacturers goods only; window displays; counter displays; booklets; and many others.”
Excerpts and images from Interior Displays and Store Fixtures, The National Cash Register Company.