Category: Architecture

Guest ranch interior, Palm Springs



Images: Deep Well Ranch, interior: California State Library, Mott Studios, 1936-1939 via .

“America’s fascination with cowboys and the West has been part of our popular culture for more than a century. Capitalizing on this interest, Hollywood film studios produced hundreds of movies that romanticized cattle ranching and cowboy life. Ironically the majority of movie executives, directors and scriptwriters making these Westerns were ignorant of western life but this lack of knowledge did not stop them from creating hosts of fictional film heroes. During the Great Depression, when ordinary Americans only dreamed of the excitement seen on the movie screen, the wealthy could experience the western life by staying at a dude or guest ranch.”

Excerpts from the image link above. Learn more about the ranch at the link.



Theosophical Society


Images: 1939 postcard via .

“The Theosophical Society is part of a universal, ethical and intellectual Movement, which has been active throughout the ages. In accordance with the cyclic laws of Nature, this Movement brought forth spiritual impulses which gave the initial impetus to the great religious and philosophical systems produced by humanity.”

Excerpt from .

For a more in-depth story about this once-flourishing utopian community, see the Los Angeles Times 2003 newspaper article: .


Steamship moderne


Image: artists concept from unknown source.

Of course, it’s streamline moderne.

“The Coca-Cola Building is a Coca-Cola bottling plant modeled as a Streamline Moderne building designed by architect Robert V. Derrah with the appearance of a ship with portholes, catwalk and a bridge from five existing industrial buildings in 1939. It is located at 1334 South Central Avenue in Los Angeles, California.”

Excerpt from .

7-Up in Bakersfield


Image: Circa 1940 photo of 7-Up Bottling Company 18th and Sonora Street, Bakersfield. Photo source unknown.

“Like an artist, who first sees the picture in his mind’s eye and transfers it to the canvas, D W Washburn envisioned this bottling plant in Bakersfield as one most completely equipped, for the purpose of bottling only one beverage. Months of thought and preparatory work went into the planning. The plant was formally opened to the public June 14, 1939.

“The 7-UP extract Is manufactured by the Seven-Up Company of St Louis, Mo. Lemons and limes of the finest quality are used in its preparation. In all instances government supervision safeguards its purity and aromatic content.

“Pure cane sugar is used exclusively and, the Braun Corporation, a California industry, furnishes the citric acid required.”

Excerpts of December 23, 1939 Bakersfield Californian newspaper story from .


Image: 1939 newspaper ad from excerpt link above.

Online references show The Braun Corporation of 363-371 New High Street, Los Angeles, in the ‘teens and ‘twenties as a supplier of mining assay chemicals and equipment. It may have branched out to other chemicals such as citric acid by 1939 but it cannot be confirmed at this time.


Motor courts


Travelers could find places to stay in this brochure. This one was given from a motel that was on Route 66 in San Bernardino. The cover art shows a streamline moderne hotel that was most likely an artist’s conception and not an actual building.