Image: cropped from Pinterest http://www.pinterest.com/pin/340444053067647050
Circa 1939, Parade view at Baker’s Motor Market at 2328 Chester Avenue, Bakersfield, California. Despite close inspection, the graphics on the costume are not easily readable. The emblem on the front does not appear to be the seal of the city nor of Kern County but the word at the bottom appears to be “CALIFORNIA.” The lettering on the side might be “ANY BOOK YOU NEED” and possibly “BY ANNE [unreadable]” with “COUNTY LIBRARY” at the bottom.
Image: By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=8586459 .
“…West came to California late in the 1930s to write film scripts…[H]e was a connoisseur of disenchantment with American dreams, and what he found in Hollywood did not disappoint him. …The Day of the Locust (1939)…dealt with the hordes of people—especially those from the Midwest—who came to Southern California for breathy excitement but found that life was a numbing succession of perfect, empty, cloudless days.”
Excerpt from https://books.google.com/books?id=P33mmyhVD64C&pg=PA543&lpg=PA543&dq=1939+excitement+California&source=bl&ots=LzW0j-7QNd&sig=tl-Roh3bbjJwbtu1tR5ogd1w4kk&hl=en&sa=X&ved=0ahUKEwjHuNfftMbXAhVJ12MKHZMHCAIQ6AEINDAF#v=onepage&q&f=false .
Some have endured such as Casper the Friendly Ghost, Philip Marlowe and Rudolph the Red-Nosed Reindeer. Click on the links below to learn more:
From https://en.wikipedia.org/wiki/Category:Fictional_characters_introduced_in_1939 .
Best known for his novel Riders of the Purple Sage, his books sold in the tens of millions before and after his death in 1939. He also owned a home on Santa Catalina Island off the coast from Los Angeles as seen in this circa 1939 postcard.
“His greatest sustained success, wealth, and fame came after he [and his family] moved to Altadena, California, in 1918… By 1930 he was hailed as the most sought after writer in America.”
Excerpts and to learn more, see: http://socialarchive.iath.virginia.edu/ark:/99166/w65d8wbs .
For 25 cents, you could buy one of the ten paperbacks in the first run of Pocket Books. The combination of a budget price and smaller size revolutionized the publishing industry. Three of the initial ones are shown above. Read more about Pocket Books and see the first ten titles here: https://en.wikipedia.org/wiki/Pocket_Books