“Roosevelt listened to this plea [from the head of Federated Stores to move the Turkey Day forward one week, to give merchants another week to tempt their customers], and at a Press Conference held August 14th, he said that ‘I have been hearing from a great many people for the last six years, complaints that Thanksgiving came too close to Christmas’. After Lazarus, the President had also heard from the National Retail Dry Goods Association, as well as executives of Gimbels and Lord & Taylor. Roosevelt reminded the press that Thanksgiving was still not an official holiday, and that each year the President picked the date. And, since these experts believed that adding another week to the shopping season would increase sales by 10%, Franklin announced, this year, at least, he was moving Thanksgiving to Thursday, November 23rd.
Image and excerpt from http://thepublici.blogspot.com/2010_11_14_archive.html . Learn more about the arguments for and against the date change at the link.
Here are two creative ways to use the holiday to promote products that were available in southern California.
Images: undated circa 1939 ads from unspecified magazines.
Image: https://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=SBS19391112.1.13&e=——-en–20–1–txt-txIN——–1 .
Armistice Day became a U.S. public holiday in 1939
“…It was on the 11th of November, 1918 that the Germans signed the Armistice to mark the end of the First World War , and therefore, the day became known as Armistice Day.
“U.S. President Woodrow Wilson first announced the Armistice Day in the year 1919. Subsequently, in 1926, the Congress of the United States passed a resolution to request the President to observe Armistice Day on the 11th of November with US flag celebrations. However, it was not until 1939 that [the] public holiday was declared on Armistice Day. An act that was approved in May, 1938 made November 11th of every year a legal holiday. ”
Excerpt from https://www.gettysburgflag.com/origins-of-veterans-day .
Later, the holiday name was changed to Veterans’ Day.
Started in 1938 by the Salvation Army in Chicago, the first Friday in June 1939 became the first of the recurring day of recognition for their aid during World War I. Salvation Aid workers served doughnuts, fried in helmets, as part of their mission to soldiers. Learn more at http://centralusa.salvationarmy.org/metro/donutdayhistory/ .
Find out about the history of doughnuts at https://pediaview.com/openpedia/Doughnut .
Circa 1939 image of Van De Kamp’s Bakery at 12169 Ventura Boulevard. Photo by Herman J. Schultheis. Courtesy of Los Angeles Public Library via https://www.kcet.org/food-living/baked-goodness-the-story-of-van-de-kamps-holland-dutch-bakers . Click on the link to learn more about the famous bakery chain in southern California that offered doughnuts among many other items.
“In 1939 Whitman’s launched Samplers most famous advertising campaign ‘A Woman Never Forgets The Man Who Remembers’ the campaign remained popular for 2 decades.”
Excerpt from https://envisioningtheamericandream.com/2015/05/10/a-sweet-mothers-day/ .
Images of 1939-1940 cards with a New York World’s Fair theme: http://www.vintagevalentinemuseum.com