Category: Promotional material
These 1939 advertisements might show more about marketing “angles” than the product itself. When something becomes, more or less, a commodity then efforts to sell a particular brand often emphasized an emotional but relatively unrelated topic to persuade the prospect to buy. This wasn’t a new technique in the 1930s but it became more widespread.
“In 1928, Adolph Schleicher, owner of Samson Tire and Rubber Company had a small factory in Compton, California but decided to move to a bigger location in East of Los Angeles. The factory in East Los Angeles became the largest manufacturing facility to the West of the Mississippi; it took 8 million dollars to create. This factory was modeled after the 7th century BC Assyrian Palace of King Sargon II, the wall surrounding the tire plant featured heraldic griffins and bas-reliefs of Babylonian princes.
“The Samson Tire Company only operated for a year and sold the factory to the US Tire Company [in 1930] due to effects of the Great Depression.”
Excerpts and circa 1939 image from http://lifeaccordingtoerick.blogspot.com/2014/08/who-knew-2-before-citadel-outlets-tire.html .
Undated image from http://tucsonkathy.com/cool-springs-arizona/ .
“For the traveler trekking across America during the 1920s and 1930s, transportation by car was rife with problems… Nothing inspired more dread than a plume of steam billowing from a screaming hot radiator…
“To ease their panic, motorists relied on portable ‘water bags’ to carry along extra liquid… When draped outside [of the car] …air rushing over their exterior created an effect likened to ‘wind chill.’ The intense evaporation caused contents inside the pouch to cool.”
Excerpt from Google scan of Route 66 Remembered book by Michael Walz https://books.google.com/books?id=s0hVI-EbPkEC&pg=PA115#v=onepage&q&f=false .
As was common at the time, this Los Angeles company used a “pin-up” illustration for its calendar.
1939 ad in unidentified magazine.
“Pink’s is the ultimate Mom and Pop hot dog stand. It’s a Hollywood love story, starting with Paul & Betty Pink selling hot dogs from a cart on a neighborhood street corner at La Brea & Melrose in 1939. “
“The Pink family is forever grateful to its loyal patrons, who have watched Paul & Betty’s hot dog cart, acquired with a $50 loan, turn into a Hollywood legend.”
Circa 1940 image and excerpts from http://www.pinkshollywood.com/ .
To celebrate the 100th anniversary of the birth of the Woman’s Christian Temperance Union founder Frances Willard, the organization distributed this map. Detail enlargements of the map show memorials in southern California.
“One of our favorite artifacts is this 36”x26” rectangle of cream-colored cotton, printed in brown with a map of the United States as of 1938. If you look closely, you can see that most of the states contain one or several dots. Each one indicates the location of a structure—school, statue, drinking fountain, park—that had been named in honor of Frances E. Willard, social reformer, leader of women, president of the Woman’s Christian Temperance Union (WCTU) from 1879 until her death in 1898. The map itself was one of many objects, projects, and events produced by the WCTU to commemorate the 1939 centenary of Willard’s birth (1839).
“In April, 1938, in a letter describing the map project, WCTU president Ida B Wise Smith wrote, ‘Someone has said, ‘There are more memorials to Frances Willard than to any other woman,’ and we are attempting to prove this statement by gathering information as to where there are schoolhouses named for Miss Willard, where are hospitals, as in Chicago, settlement houses, as in Boston, Homes for Girls, as in Oakland, Tulsa, Toledo and Chattanooga, and so forth, in an almost endless, amazing list.’
“After WCTU members all over the country reported to the National Headquarters in Evanston on the existence of memorials in their areas, the list of structures to be included on the Willard Centenary Souvenir Map reached 263. (By the end of the Centenary year, another 250 had been documented.)”
The Woman’s Christian Temperance Union was an alcohol abstinence organization. Learn more about it at http://encyclopedia2.thefreedictionary.com/Woman%27s+Christian+Temperance+Union .
Excerpts and image from https://franceswillardhouse.org/scarf-handkerchief-treasure-map/ . Click on the link to learn more.