Category: Promotional material

Number please

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Image: 1939 advertisement in Popular Science Monthly magazine.

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Motor courts

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Travelers could find places to stay in this brochure. This one was given from a motel that was on Route 66 in San Bernardino. The cover art shows a streamline moderne hotel that was most likely an artist’s conception and not an actual building.

Beverly Hills

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Image: unknown source via https://avanishingworld.wordpress.com/2009/08/09/the-limousine-diaries/ .

“Beverly Hills was a prosperous and sought-after location long before it was discovered by the movie industry. At the beginning, our fabled El Dorado was blessed with the most precious commodity in Southern California: water…

“Attracted to an elegant lifestyle made possible by the [1912-built Beverly Hills Hotel], Douglas Fairbanks and Mary Pickford led the wave of movie stars here when they bought an existing hunting lodge and had it redesigned into the their mansion, Pickfair, in 1919…

“…[Will] Rogers, a wise cracking political humorist, became honorary first mayor of Beverly Hills. Rogers went on to play a part in the development of Beverly Hills by fostering construction of a new City Hall in 1932 and the establishment of a U.S. Post Office in 1934.

“Beverly Hills continued to grow. Promotional materials from the period touted the young metropolis as ‘center of the next million.’ Fortunately, human-scale public improvements helped soften the effects of growth. In the 1930s, Santa Monica Park was renamed Beverly Gardens and was extended to span the length of the City. The famous Electric Fountain was installed. A finely modeled sculpture atop the fountain shows a Tongva in prayer, homage to Beverly Hills’ heritage as a wellspring of fertility and abundance.”

Excerpts from http://www.beverlyhills.org/citygovernment/aboutbeverlyhills/historyofbeverlyhills/ . Click on the link to learn more about the city and its history.

 

17oct11beverly2Image: 1938 tourist map from https://www.loc.gov/maps/?fa=location%3Acalifornia%7Csubject%3Abeverly+hills&dates=1930-1939&st=slideshow .