Image: circa 1941 photo via https://www.starkcenter.org/add_res/weidermuseum/ .
“By 1939, Joe had been working full time for five years. He had traded in his wagon [10 hours a day delivering fruit and groceries for a market in Montreal, Canada] to bus tables and wash dishes at a local restaurant, which had quickly promoted him to sandwich maker and then to short-order cook.
“His dream, however, was to publish a magazine committed to sharing accurate, complete [weight] training advice with routines with its readers. So, with $7 in his pocket, he began to work on what would become the first issue of Your Physique, to be published in August 1940. Orders poured in, and within 18 months Joe had made a $10,000 profit—a small fortune at a time when a loaf of bread cost 4 cents and a gallon of gas 11 cents.”
Excerpt from http://www.joeweider.com/about-joe/joe-weider/ .
Learn more and see an 11-1/2 minute video biography of him at the link.
In later years the Weider company was located in Woodland Hills, California.
Transit companies sold ad space inside their trolley cars. Folded metal lips above the windows held standardized cards like the one above. Usually the sponsor’s brand name was prominently shown but in this one it’s barely mentioned.
Home sewing was aided by patterns available from a variety of sources. For more information on 1939 fashions illustrated above, see the links below.
Kresge mailer: https://witness2fashion.wordpress.com/tag/simplicity-fashions-prevue-1939/
McCall’s Magazine Young Figures: http://what-i-found.blogspot.com/2009/04/young-figures-great-dresses-from-1939.html
Simplicity pattern: http://vignette2.wikia.nocookie.net/vintagepatterns/images/3/3f/S3264.jpg/revision/latest?cb=20080226220211
Presently, there is a serious side to wearing red. Today, the first Friday in February, has been designated National Wear Red Day® to raise awareness about heart disease in women and to educate Americans about the fact that heart disease is the #1 killer in women — and it is largely preventable. For more information, go to:
“National Wear Red Day® is a registered trademark of the U.S. Department of Health and Human Services and American Heart Association.”