Fiestaware

17sep28fiestaware

“By 1939 Fiestaware was the top-selling solid color dinnerware in the United States. To further stimulate sales, a special promotional juice set was offered at a suggested retail price of $1.00. The set consisted of six tumblers and a 30 oz. pitcher. This new pitcher was identical to the 71 oz. disc water pitcher except for the size.”

Image and excerpt from http://www.drivingfordeco.com/fiesta-promotional-1939-jucie-set/ .

17sep28fiestaware2

1939 ad showing regular Fiesta items in an unspecified newspaper.

 

Fiestaware was manufactured by the Homer Laughlin China Company in West Virginia. However, there is a southern California connection:

“Built by retired Ohio entrepreneur Homer Laughlin (founder of the Homer Laughlin China Company), the Homer Laughlin Building was the Los Angeles’s first fireproofed, steel-reinforced structure. The original six-story building was designed in 1896 by architect John B. Parkinson. Smith & Carr were the building contractors.”

Excerpt from https://en.wikipedia.org/wiki/Homer_Laughlin_Building .

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