Although it’s an east coast company, some of the H. J. Heinz descendants were in southern California.
Image of text: from 1974 Los Angeles Times article at http://articles.latimes.com/2004/oct/27/nation/na-teresa27/3 .
The family’s story is complicated. Click on the link to learn more about them.
Image: selections from 1939 Heinz brochure commemorating 70 years of company history.
Image: ad from undated The American City (magazine for municipal staff).
A nice reserved seat cost $2.20 for the January 2 event. A spread from an unidentified magazine shows the Culver City entry at top center and some under-construction views. The float at the lower right is built directly onto an automobile. The parade theme was Golden Memories.
Here are details from the Tournament of Roses website:
The Rose Parade celebrates its 50th Anniversary. Grand Marshal Shirley Temple – the youngest GM ever – presides over the parade.
Richard and Pat Nixon enjoy their first date at the Duke vs. USC Rose Bowl Game. USC beats Duke, 7-3, with a famous come-from-behind touchdown drive as fourth-string quarterback Doyle Nave and second- string end “Antelope Al” Kreuger combine for four completed passes and a final 19-yard touchdown pass as time runs out.
The first telecast of a special event from the Tournament of Roses took place on station W6XAO of Los Angeles, with commentator Don Lee describing the January 1 evening preparations of the Royal Court. Parade and game held on Jan. 2.
Pasadena Star-News and Pasadena Post annual souvenir book.
photo attributed to Peter Stackpole
People at the Santa Fe depot in Pasadena. The railroad car in the background is a Lightweight Delux Chair Car built in 1938 for the Golden Gate train that ran between Los Angeles and San Francisco.