A nice reserved seat cost $2.20 for the January 2 event. A spread from an unidentified magazine shows the Culver City entry at top center and some under-construction views. The float at the lower right is built directly onto an automobile. The parade theme was Golden Memories.
Here are details from the Tournament of Roses website:
The Rose Parade celebrates its 50th Anniversary. Grand Marshal Shirley Temple – the youngest GM ever – presides over the parade.
Richard and Pat Nixon enjoy their first date at the Duke vs. USC Rose Bowl Game. USC beats Duke, 7-3, with a famous come-from-behind touchdown drive as fourth-string quarterback Doyle Nave and second- string end “Antelope Al” Kreuger combine for four completed passes and a final 19-yard touchdown pass as time runs out.
The first telecast of a special event from the Tournament of Roses took place on station W6XAO of Los Angeles, with commentator Don Lee describing the January 1 evening preparations of the Royal Court. Parade and game held on Jan. 2.
https://www.tournamentofroses.com/history/timeline
Pasadena Star-News and Pasadena Post annual souvenir book.