Image: 1940 Petty art
“In 1939 Acme commissioned George Petty (who had just left Esquire magazine) to paint three lithesome gals which were used for the 1940, ’41, and ’43 campaigns. These images were utilized in a number of different formats. They produced a 26″ and a 33″ wide, framed image for wall hanging; a 12″ wide, framed version on an easel for back-bar display; and a cutout window card that was 42″ long and easel mounted for window displays.”
Acme Breweries was a Los Angeles company.
Excerpt and image from http://brewerygems.com/acme.htm . Click on the link to learn more.
Image: 1939 27″ x 11″ metal sign.
“[Los Angeles based] Nesbitt Fruit Products Company was founded in 1924 by Hugh S. Nesbitt. The company produced syrups to be used in soda fountains. The company produced a full line of fountain products through the years…
“In 1927 the company began producing Nesbitt’s Orange for distribution to soda fountains where it was mixed with 5 parts water. When they started bottling it in 1938-39 it was distinguished by the fact that it was made from 10% California orange juice.”
Excerpts from https://nesbittsorange.com/facts.htm . Click on the link to learn much more about the company and its products.
Interior view of Currie’s Ice Cream Parlor in Wilmington. Three employees stand behind the counter, waiting to serve customers. The shop offers several flavors of ice cream, sundaes, malts, and has ‘fountain specials’. Image: Los Angeles Public Library.
“In Southern California, people still  fondly remember the Currie’s chain and its “mile-high cone” whose replica was often displayed billboard-style on roofs.”
Excerpt and info on other ice cream parlors: https://restaurant-ingthroughhistory.com/2012/08/19/ice-cream-parlors/
Ad in unidentified 1939 magazine.
1939 image of Cary Grant and Phyllis Brooks at the Hollywood Brown Derby. From https://eatdrinkfilms.com/2016/01/08/bakers-dozen-the-secret-cake-of-the-brown-derby/ .
There was more than just one Brown Derby in the Hollywood-Los Angeles area.
“In 1939, Bob Cobb [co-owner of the Brown Derby restaurants] commented, ‘Clark Gable has to have his coffee just right and Alice Faye’s boiled eggs can’t be left on too long. Gary Cooper’s fried chicken must be dry rather than greasy. And that’s the way they get ’em. They get ’em that way even though we have to tear the kitchen apart.
“‘Stars are particular about their food because they know what good food is. Stars are used to having things the way they want them and that;s how we plan to have them. But if we didn’t the stars wouldn’t fuss. Most of them are the nicest folks on earth from a restaurant man’s point of view. No, they’d simply leave the food, exit smiling and not come back. Who’d blame them? Not me!'”
Excerpts from http://dearmrgable.com/?p=5279
Brown Derby’s Chef Salad recipe, a scaled down version of the restaurant’s famous Cobb Salad. (Published in 1939): https://bizarrela.com/2016/12/brown-derbys-chef-salad/ .
See more 1939 Brown Derby photos and information at https://vickielester.com/2012/12/12/1939-the-brown-derby-on-wilshire/ .
Read about Phyllis Brooks at https://alchetron.com/Phyllis-Brooks-1384370-W .
1939 ad from unspecified publication.
Started in 1938 by the Salvation Army in Chicago, the first Friday in June 1939 became the first of the recurring day of recognition for their aid during World War I. Salvation Aid workers served doughnuts, fried in helmets, as part of their mission to soldiers. Learn more at http://centralusa.salvationarmy.org/metro/donutdayhistory/ .
Find out about the history of doughnuts at https://pediaview.com/openpedia/Doughnut .
Circa 1939 image of Van De Kamp’s Bakery at 12169 Ventura Boulevard. Photo by Herman J. Schultheis. Courtesy of Los Angeles Public Library via https://www.kcet.org/food-living/baked-goodness-the-story-of-van-de-kamps-holland-dutch-bakers . Click on the link to learn more about the famous bakery chain in southern California that offered doughnuts among many other items.